Martin McKean
Turning strategy into belief. And belief into impact.
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The Strategic Storytelling Framework
Martin McKean
Turning strategy into belief. And belief into impact.
Allwyn - Winning the UK National Lottery Tender
Strategic Narrative / Film
Redefining EY Global Financial Services' Value Proposition
Strategic Narrative
The Daily Mile - Scaling a Grassroots Movement Nationally
Advertising Campaign
PPC - Aligning an International Energy Group Around One Vision
Strategic Narrative / Experience Design
The Big Broadcast - Turning Complex Strategy into Prime Time Entertainment for EE
Business Transformation / Employee Engagement / Live Experience
Reshaping Perceptions of Saudi Arabia - a Kindgdom in Transition
Strategic Narrative / Film
Citi Group - Creating Momentum for a Global Learning Transformation
L&D / Employee Engagement / Film
Imagination Technologies - Building a Brand Story With Cinematic Scale
Strategic Narrative / Customer & Colleague Engagement / Recruitment / Film
PPC - Harnessing the Power of Nature to Transform Mindsets
Strategic Narrative / Experience Design
EE Live - Supercharging Engagement While Saving Over 300 Tonnes of CO2
Strategic Narrative / Experience Design
HSBC - Setting a Global Standard for Safety & Respect
L&D / Employee Engagement / Film
Vauxhall Motors - Launching the new Astra GTC with "The best automotive ad of the Year"
Advertising Campaign
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Case Studies
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Martin McKean
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