The Big Broadcast - Turning Complex Strategy into Prime Time Entertainment for EE

Challenge: When EE, the UK’s biggest mobile network, relaunched with a refreshed brand and business strategy, the challenge was clear: how to engage 20,000 employees so they understood it, believed in it and knew how to act on it - fast.

Solution: I led the creation of The Big Broadcast - a live, prime-time TV experience designed to turn strategy into something people actually wanted to engage with.

By applying the principles of top flight Saturday Night entertainment, we transformed complex business plans into something engaging, memorable and actionable at scale.

Hosted by a major UK TV presenter alongside EE colleagues, the format brought together leadership, employees and real stories from across the business - creating a shared moment that built understanding, belief and clarity on what to do next.

Impact: The multi award-winning Big Broadcast was a Big success, delivering exceptional engagement and accelerating EE’s transformation. A few highlights from our post show survey (3200 people responded)...

Overall Rating: 4.7/5

"I'm excited about the future of EE" 86%

"I'm confident explaining new EE to customers" 81%

"I'm clear on what new EE means for me in my role" 87% (+16%)

Role: Creator and Strategic Lead

Agency: DRPG