(This behind-the-scenes film captures some of the work that went into creating the show)
Challenge: How do you engage an audience of over 20,000 employees from the UK's biggest mobile network provider (EE), get them super excited about your business plans for the next 12 months, and educate them about what they need to do to help the business succeed?
Solution: You create The Big Broadcast, a 75 minute live TV show with prime time production values, a star presenter, loads of colleague guests, quizzes, competitions, fun and inspiring stories from across EE's communities. All hosted from a huge house on the outskirts of London that we transformed into the "Home of EE".
I was the Creator of this show, shaping every aspect of it from the original concept (including pitching and winning the project), developing the look & feel, and all of the content, and ensuring smooth delivery - with over 100 cast and crew bringing it all to life.
Impact: The multi award-winning Big Broadcast was a Big success (Brand Film Awards, New York Festivals and more). A few highlights from our post show survey (3200 people responded)...
Overall Rating: 4.7/5
"I'm excited about the future of EE" 86%
"I'm confident explaining new EE to customers" 81%
"I'm clear on what new EE means for me in my role" 87% (+16%)
Agency: DRPG (Where I'm the Head of Film Creative)
Role: Creative Director, Creative, Writer