About: Making the Complex Simple

Whether you're promoting a product, building a brand or galvanising your people behind business transformation, your ability to shape highly strategic narratives that connect with and inspire your colleagues, customers and stakeholders will be key to your success.

So I turn complex strategy into clear, powerful narratives that inspire alignment, shift behaviour and drive business outcomes - often during periods of transformation when the stakes are highest.

Selected Impact:
• Advised the leadership team of a major regulated industry provider on the strategic narrative that helped win a multi-billion-pound government contract from a long-standing incumbent
• Directed a multi-award-winning national TV campaign for a global health initiative, driving a 20,000% increase in website visits and accelerating national and international growth
• Partnered with senior leaders at a Big Four global financial services firm to redefine their value proposition and create a new narrative and tone of voice now used across their international business
• Created a multi-award-winning internal TV broadcast for a major telecoms provider, aligning tens of thousands of employees behind a new organisational strategy.

With over 40 industry awards for strategic messaging, brand storytelling, high-value campaigns, films and live experiences, my work is valued by my clients for the impact it has on people, customers and businesses - driving growth and making a serious difference. And it's valued by audiences for its ability to connect, entertain and deliver joy alongside persuasive messaging.

Examples of my clients include EY, HSBC, KPMG, Citigroup, Samsung, Cadillac, Allwyn, Clifford Chance, Imagination Technologies plus leading advertising and brand experience agencies like VCCP, McCann London, Disney, Working Title, DRPG, Cheerful Twentyfirst and Jack Morton Worldwide.

Above all, I believe in the power of great stories to change things.

Martin is currently the Group Head of Creative for Film at global agency DRPG, leading a multi-award-winning team delivering bold, innovative strategic storytelling worldwide. His role combines operational leadership of an 80+ person division, group-level leadership as part of the DRP Group SLT, hands-on creative direction across film, campaigns and experiences, and talent development - enabling storytellers to reach their potential and help clients connect with their audiences in meaningful ways.

He also spearheads DRPG Film’s AI rollout, developing production workflows that enable teams to scale their ambition without scaling budgets - a transformation already strengthening DRPG's ability to support global brands.

Beyond agency life, he speaks at industry events on storytelling, strategy and AI, helping business leaders unlock new ways to grow.