Making the Complex Simple
The best ideas don’t fail because they’re wrong.
They fail because people don’t get behind them.
I fix that.
Working with CEOs and senior leaders, I turn ideas and business strategies into clear, persuasive narratives that galvanise people and influence how they think, feel and act - often during periods of transformation when the stakes are highest.
And I make sure they land.
Selected Impact:
• Advised the leadership team of a major regulated industry provider - helping to secure a multi-billion-pound government contract from a long-standing incumbent (Find out more)
• Drove a 20,000% increase in website visits for a global health initiative, accelerating national and international growth (Find out more)
• Reframed the value proposition for a Big Four financial services firm’s global business (Find out more)
• Aligned tens of thousands of employees behind a new organisational strategy for a major telecoms provider - changing hearts and minds overnight (Find out more)
Clients include EY, KPMG, HSBC, Citigroup, Samsung, BT/EE, PPC Group and General Motors as well as leading communications and advertising agencies.
Over 40 industry awards recognising impact, quality and creativity. Underpinned by razor sharp strategy and decades of success (Find out More about me)
Martin is currently a Group Head of Creative at global agency DRPG, leading a multi-award-winning team delivering bold, innovative strategic storytelling worldwide. His role combines operational leadership of an 80+ person Film division, group-level leadership as part of the DRP Group SLT, hands-on creative direction across film, campaigns and experiences, and talent development - enabling storytellers to reach their potential and help businesses connect with their audiences in meaningful ways.
He also spearheads DRPG Film’s AI rollout, developing production workflows that enable teams to scale their ambition without scaling budgets - a transformation already strengthening DRPG's ability to support global brands.
Beyond agency life, he speaks at industry events on storytelling, strategy and AI, helping business leaders unlock new ways to grow.