Great ideas matter.
They change things. And they bring a little joy to the human experience (and who doesn’t need more joy?)
They also sell products. They influence and persuade audiences. And they supercharge business.
Coming up with great ideas is addictive, so I do it for world class brands because I’m insatiable.
Then I turn them into stories that connect with audiences.
My stories show up in the world as ads, brand films and campaigns, as live experiences that you’re glad you went to and sometimes just as words that are fun and inspiring to read or hear.
The only thing I care about as much as IDEAS and STORIES is STRATEGY.
People can sometimes stumble on a GOOD idea, but if you want to consistently deliver GREAT ideas, then you need a PLAN that is rooted in audience insight and business objectives.
If you do all of that brilliantly then you can have a BIG IMPACT. And that’s what it’s all about.
GREAT PLAN + GREAT IDEAS = BIG IMPACT (yay!)
My portfolio is full of examples. So have a look and then get in touch if you want to know more - I'd love to hear from you.
—————-
I’m currently Head of Creative for Film at global agency DRPG - and also come up with great ideas, stories and plans that aren’t films.
And I teach creative, marketing and comms professionals, and talk at industry events about strategy and storytelling in my CREATIVITY MEANS BUSINESS sessions.
But most of all I’m someone who believes in the power of great ideas and stories to change things.
—————
Martin is a leading Creative Director, Filmmaker, Writer, Strategist, Consultant and Communicator with over 30 industry awards. He helps brands and businesses to shape the audiences that matter to them.
Contact Martin at martin.mckean@drpgroup.com if you want to know more about DRPG - and at martin@martinmckean.com for everything else, including speaking engagements and voiceover bookings.
—————
Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
