Who I Am
My journey has been unconventional.
I began as a recording artist, eventually releasing music through Island Records/Universal, then spent 15 years directing award-winning commercials and brand films around the world.
Following several years as a Creative Director in London and New York, I joined a global marketing, communications and brand experience firm as a Group Head of Creative. Under my leadership, we were named the UK’s No. 1 film agency for brands and businesses and won numerous other industry accolades.
Different chapters, same obsession: telling stories that shape how people feel and inspire them to act.
Performing live had a big influence on my approach. Concert audiences take no prisoners. That instinct to connect quickly and deeply remains at the heart of my work – now backed by decades of successful strategies, stories, campaigns, films and experiences for leading organisations.
Outside work, I’m a husband, father of two, musician, keen tennis player, and a lover of fine Italian wine.
More than anything, I believe in the power of stories to change things.