Hi! I’m an award-winning Creative Director, Director, Writer and Communicator – working with the world’s top brands and agencies to shape their content and campaigns, and develop teams of world-class talent. I also speak at industry events about creativity and storytelling, with a big focus on strategy.
The businesses I work for demand measurable impact like product sales, behaviour change and brand growth. And while the secret sauce of all great campaigns is the storytelling, it’s a focus on strategy that enables you to consistently tell the right stories in the best ways to have the maximum impact.
So that’s what I do and what I communicate about in my Creativity Means Business sessions - Strategy, Storytelling & Impact.
I’m also a big advocate of using AI to enhance the impact of content and campaigns by empowering our storytellers to scale their ambition, without scaling budgets - so that’s why I’ve led the AI rollout across our global DRPG Film team, where I’m currently the Head of Creative.
If that sounds useful to you or your business, or you want to book a speaking engagement then please get in touch here.
Martin is currently Group Head of Creative, Film & Animation for global creative communications agency DRPG.
Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
