Human connection is everything.
So whether I’m directing award-winning commercials and brand films, writing killer copy or leading creative campaigns, I think a lot about the impact my work has on the audience. I want viewers to feel enriched by the experience - as well as feeling good about the brand, product or story.
My goal is to create ambitious work that really connects, that entertains audiences, moves the needle for clients and enables my team and I to thrive creatively and personally, making the kind of films we can all feel proud of.
Recent examples include a TV and cinema campaign that’s improving children's health, an animation that’s helping to reduce sexual harassment in the workplace and the launch film for a major new sports team. However different these films might be in their styles and goals, I like to think they engage the audience through their sense of fun, humanity and authenticity - as well as top notch storytelling and film craft.
Years ago, when I was a musician performing as Tom McKean & the Emperors, the times I enjoyed most were during the live shows. Together, for a short while at least, we could all transcend - musicians and audience sharing a single powerful experience - and my hope is always to conjure that feeling again across page and screen. While a lifetime of songwriting and playing also brings a certain rhythm and lyricism to my films that makes them unique.
[Music by Tom McKean & the Emperors is available on iTunes, Amazon or wherever you like to buy your music.]
Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
I'm a member of the following professional bodies...
