Great ideas matter. They change things.
And they bring a little joy to the human experience (and who doesn’t need more joy?)
So I come up with great ideas that help ambitious brands and business leaders achieve measurable impact - from inspiring employees and driving behaviour change to building brands and growing sales.
Then I turn those great ideas into campaigns, films and experiences that connect with audiences and deliver results. They also consistently win awards here in the UK and internationally.
In my current role as Head of Creative for Film at global agency DRPG, I lead a multi-award-winning team to deliver bold, innovative work worldwide. My role combines operational leadership of an 80+ strong division, group-level leadership as a member of the DRP Group SLT, hands-on creative direction across our Film, Campaign and Experiential/Event work and talent development - enabling our team to reach their potential while inspiring top-tier clients with ideas that cut through and connect with their audiences.
I’ve also spearheaded DRPG Film's AI rollout, building industry-first workflows that empower our storytellers to scale their ambition without scaling budgets - a transformation that’s already boosting our ability to serve global brands brilliantly.
Beyond agency life, I speak at industry events on creativity, storytelling, strategy and AI, helping business leaders unlock new ways to grow.
Above all, I believe in a simple truth: great ideas change things.
_____
Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
