Who I Am
I’ve spent my career telling stories that shape hearts and minds.
First as a music artist, eventually releasing through Island Records/Universal.
Then as a filmmaker, directing award-winning commercials and brand films around the world.
I became a Creative Director in London when we had kids and travelling became too much - and then a Group Head of Creative at a global brand experience agency (time to dust off those frequent flyer cards).
Different chapters, same obsession: creating stories that make people feel something - then act on it.
Performing live had the biggest impact on my approach. Concert audiences take no prisoners. You learn fast how to grab attention and land a story emotionally.
That instinct remains at the heart of my work – now with the benefit of decades of professional experience with the world's biggest businesses and brands.
I’m also a husband, a father of two, a tennis player and a lover of fine Italian wine.
More than anything, I believe in the power of stories to change things.