Great ideas matter. They change things.
And they bring a little joy to the human experience (and who doesn’t need more joy?)
So I come up with great ideas for the world’s top brands and turn them into campaigns, films and experiences that drive measurable business results - like sales growth, behaviour change and business transformation. They also consistently win awards here in the UK and internationally.
In my current role as Head of Creative for Film at global agency DRPG, I lead a multi-award-winning team to deliver bold, innovative work worldwide. My role combines operational leadership of an 80+ strong division, group-level leadership as part of the DRP Group SLT, hands-on creative direction across our Film, Campaign and Experiential/Event work and talent development – enabling our creatives to reach their potential and inspire our clients with ideas that cut through and connect with their audiences.
I’ve also spearheaded DRPG Film's AI rollout, breaking down barriers and developing workflows that empower our storytellers to scale their ambition without scaling budgets - a transformation that’s already boosting our ability to serve global brands brilliantly.
Beyond agency life, I speak at industry events on creativity, storytelling, strategy and AI, helping business leaders unlock new ways to grow.
Above all, I believe in the power of great ideas to change things.
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Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
