Strategic advisor and narrative specialist with 20+ years’ experience helping organisations define who they are, why they matter and how to communicate with clarity, consistency and persuasive power - from the boardroom to their people and customers.
I turn complex strategy into clear, powerful narratives that inspire alignment, shift behaviour and drive business outcomes - across organisational comms, brand storytelling and high-impact marketing, often during periods of transformation when the stakes are highest.
Selected Impact:
• Advised the leadership team of a major regulated industry provider on the strategic narrative that helped win a multi-billion-pound government contract from a long-standing incumbent
• Directed a multi-award-winning national TV campaign for a global health initiative, driving a 20,000% increase (yes, really!) in website visits and accelerating national and international growth
• Partnered with senior leaders at a Big Four global financial services firm to redefine their value proposition and create a new narrative and tone of voice now used across their international business
• Created a multi-award-winning internal TV broadcast for a major telecoms provider, aligning tens of thousands of employees behind a new organisational strategy
In my current role as Group Head of Creative for Film at global agency DRPG, I lead a multi-award-winning team delivering bold, innovative strategic storytelling worldwide. My role combines operational leadership of an 80+ person division, group-level leadership as part of the DRP Group SLT, hands-on creative direction across film, campaigns and experiences, and talent development - enabling our storytellers to reach their potential and help clients connect with their audiences in meaningful ways.
I also spearheaded DRPG Film’s AI rollout, developing production workflows that allow our teams to scale ambition without scaling budgets - a transformation already strengthening our ability to support global brands.
Beyond agency life, I speak at industry events on storytelling, strategy and AI, helping business leaders unlock new ways to grow.
Above all, I believe in the power of great ideas to change things.
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Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
