Who I Am

My journey has been unconventional.

I began as a recording artist, eventually releasing music through Island Records/Universal, then spent 15 years directing award-winning commercials and brand films around the world.

Following several years as a Creative Director in London and New York, I joined global marketing, communications and brand experience agency DRPG as a Group Head of Creative. Under my creative leadership, we've been named the UK’s No. 1 film agency in the corporate brand sector, alongside many other accolades for experiences and campaigns. (2026 Official UK Top 50)

Different chapters, same obsession: telling stories that shape how people feel, and inspire them to act.

Performing live had a big influence on my approach. Concert audiences take no prisoners. That instinct to connect quickly and deeply remains at the heart of my work – now backed by decades of successful strategies, stories, campaigns, films and experiences for leading organisations.

I’m also a keynote speaker, husband and father of two who loves tennis, music and a great story.

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(Photograph shows Martin delivering a keynote on the Science of Storytelling)