Human connection is everything.
So whether I’m directing award-winning commercials and brand films, writing killer scripts or voicing ads and documentaries, I think a lot about the impact my work has on the audience. I want viewers to feel good about the brand, product or story – but more broadly, I just want them to feel good.
So as you browse my site, I hope you’ll enjoy the tone of voice that I try to bring to everything I do. I think it’s the reason my work has won a string of awards recently in the UK and US, including a few golds. That, and my terrific team.
These include a TV and cinema campaign that’s improving children's health, an animation that’s helping to reduce sexual harassment in the workplace and the launch film for a major new sports team. However different these films might be in their styles and goals, I like to think they connect with the audience through their warmth, humanity and authenticity - as well as their sense of fun. At least, that’s what I'm trying to do.
Years ago, when I was a musician performing as “Tom McKean & the Emperors”, the times I enjoyed most were during the live shows. Together, for a short while at least, we could all transcend - musicians and audience sharing a single powerful experience. And while the feedback isn’t quite so immediate when you're making films, my hope is always to conjure that feeling again across page and screen. My background also brings a certain rhythm and lyricism that I hope makes my work unique.
If you share my desire to create ambitious work that really connects with audiences, then I'd love to hear from you.
[And if you're interested, you can still find Tom McKean & the Emperors on iTunes, Amazon or wherever you like to buy your music.]
Here are some of the world class brands and agencies I've worked with. You can read what a few of them have to say about working with me here.
I'm a member of the following professional bodies...