Great ideas matter.
They change things. And they bring a little joy to the human experience (and who doesn’t need more joy?)
They also influence audiences, sell products and supercharge business.
So I come up with great ideas. Then I turn them into stories that connect with audiences.
My stories show up in the world as ads, brand films and campaigns, as live experiences you’re glad you went to and sometimes just as words that are fun and inspiring to read or hear.
The only thing I care about as much as IDEAS and STORIES is STRATEGY.
People can sometimes stumble on a GOOD idea, but if you want to consistently deliver GREAT ideas, then you need a PLAN that is rooted in audience insight and business objectives.
If you do all of that brilliantly then you can have a BIG IMPACT. And that’s what it’s all about.
GREAT PLAN + GREAT IDEAS = BIG IMPACT
So that's what I do. I help brands make plans and come up with great ideas and stories that will connect with customers and colleagues. Then I turn them into entertaining and inspiring films, campaigns, events and more that have a big impact on the business.
My portfolio is full of examples. So have a look and then get in touch if you want to know more - I'd love to hear from you.
Martin is currently Head of Creative for Film at global agency DRPG.
He also talks at industry events about storytelling, strategy and impact in his CREATIVITY MEANS BUSINESS sessions.
But most of all he's someone who believes in the power of great ideas and stories to change things.
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Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
