The Daily Mile "Elaine's Story" TVC

This is chariy The Daily Mile's first ever TV spot, which I directed for agency Media Zoo.

Made on a shoestring, we were lucky to get the backing of ITV as sponsors. They fell in love with the charity and first broadcast this film to an audience of 7 million people during Ant & Dec's Saturday Night Takeaway.

This - and further prime time slots - led to an unbelievable 20,000% increase in website views.

Elaine Wyllie, founder of The Daily Mile, said, ā€œIā€™m delighted to report that our first UK-wide campaign is a great success. More schools than ever are signing up for The Daily Mile ā€“ with more coming on board all the time. Thank you to everyone for your support.ā€

We've gone on to make more ads with slightly better budgets - but the entire team couldn't be more proud of the impact this film has had - and the difference it has made.