The Daily Mile "Fit For Life" TVC

Following the enormous success of our first ad campaign for The Daily Mile - 20,000% increase in website views and over a million extra children enjoying The Daily Mile (watch it here) - we followed up with this powerful, multi-award-winning ad (including success at the prestigious Campaign Magazine/PR Week Brand Film Awards).

This time ITV was joined by Sky as a partner - leading to even greater reach. On a personal note, this campaign and its impact has been one of my proudest achievements.

The film was key to maintaining the momentum of the Daily Mile as it grew - even launching recently in the US where they remade this ad with a cast of American kids!

Get Fit for Life!

(Agency: Media Zoo)