The Daily Mile - Helping Children Get "Fit For Life" with an Award-Winning Ad

Following the success of our first ad campaign for The Daily Mile - 20,000% increase in website views and over a million extra children enjoying The Daily Mile (watch it here) - we followed up with this powerful, multi-award-winning ad - "Fit for Life" (including a Campaign Magazine/PR Week Brand Film Award).

This time ITV was joined by Sky as a partner - leading to even greater reach.

On a personal note, the impact of this campaign since the initial launch ad has been one of my proudest achievements - we've really made a difference to millions of children's lives - not just in the UK where it all started, but across the world.

Get Fit for Life!

Role: Film director

Agency: Media Zoo