What I Do

Turning strategy into belief and belief into impact.

I work with CEOs and senior leaders to shape the attitudes and behaviours of the people who matter to their organisation’s success - from a room full of regulators to a global workforce or millions of customers.

When you change the story, you shape what people believe. And when you shape belief, you can inspire action.

My Strategic Storytelling Framework, developed over 20+ years of working with some of the world’s leading organisations, brings rigour to that process.

And I stay close to the work. As an award-winning writer, creative director, experience designer and filmmaker, I bring both strategic thinking and the creative leadership to carry it through into the campaigns, films and experiences that deliver the change.

Selected impact

• Developed a new value proposition, tone of voice and narrative framework for EY’s global Financial Services business. (Find out more)

• Advised the leadership team of major regulated industry provider Allwyn - helping to secure the multi-billion-pound contract to operate the UK National Lottery from long-standing incumbent Camelot.  (Find out more)

• Drove a 20,000% increase in website visits for global health initiative The Daily Mile, accelerating national and international growth (Find out more)

• Aligned tens of thousands of employees behind a new organisational strategy for major UK telecoms provider EE - changing hearts and minds (Find out more)

• Work recognised with over 40 industry awards

If you need to shape belief and inspire action then get in touch. 

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Martin is a member of Directors UK