What I Do

When you change the story, you shape what people believe - and when you shape belief, you can inspire action.

Using my Strategic Storytelling Framework, honed over 20 years of working with some of the world’s leading organisations, I help CEOs and senior leaders turn strategic ambition into creative and authentic narratives, campaigns, films and experiences that deliver results.

Selected impact

• Advised the leadership team of a major regulated industry provider - helping to secure a multi-billion-pound government contract from a long-standing incumbent  (Find out more)

• Drove a 20,000% increase in website visits for a global health initiative, accelerating national and international growth (Find out more)

• Reframed the value proposition for a Big Four financial services firm’s global business (Find out more)

• Aligned tens of thousands of employees behind a new organisational strategy for a major telecoms provider - changing hearts and minds overnight (Find out more)

• Over 40 industry awards recognising impact, quality and creativity

If you need to shape belief and inspire action then get in touch. 

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Martin is currently employed as a Group Head of Creative at DRPG, a global marketing, communications and brand experience agency. A member of the DRP Group Senior Leadership Team, he leads a multi-award-winning team delivering strategic storytelling for clients around the world.

His role includes the creative and operational leadership of DRPG Film - an 80-strong business ranked the UK’s No. 1 film agency for brands and businesses. He also provides hands-on strategic and creative direction across film, campaigns and experiences, while developing the talent and capabilities of DRPG’s storytellers.

Beyond agency life, he speaks at industry events on storytelling and strategy, helping business leaders unlock new ways to grow.

Martin is a member of Directors UK