What I Do
If you want your ideas to succeed, you need to get people behind your vision.
So, working with CEOs and senior leaders, I turn ideas and business strategies into clear, persuasive narratives that galvanise people and influence how they think, feel and act - often during periods of transformation when the stakes are highest.
And I make them land in the places and channels that have the biggest impact.
Selected Impact:
• Advised the leadership team of a major regulated industry provider - helping to secure a multi-billion-pound government contract from a long-standing incumbent (Find out more)
• Drove a 20,000% increase in website visits for a global health initiative, accelerating national and international growth (Find out more)
• Reframed the value proposition for a Big Four financial services firm’s global business (Find out more)
• Aligned tens of thousands of employees behind a new organisational strategy for a major telecoms provider - changing hearts and minds overnight (Find out more)
Clients include EY, KPMG, HSBC, Citigroup, Samsung, BT/EE, PPC Group and General Motors as well as leading communications and advertising agencies.
Over 40 industry awards recognising impact, quality and creativity. Underpinned by razor sharp strategy and decades of success (Find out More about me)
Martin is currently the Group Head of Creative for Film at global agency DRPG, leading a multi-award-winning team delivering bold, innovative strategic storytelling worldwide. His role combines operational leadership of an 80+ person division, group-level leadership as part of the DRP Group SLT, hands-on creative direction across film, campaigns and experiences, and talent development - enabling storytellers to reach their potential and help clients connect with their audiences in meaningful ways.
He also spearheads DRPG Film’s AI rollout, developing production workflows that enable teams to scale their ambition without scaling budgets - a transformation already strengthening DRPG's ability to support global brands.
Beyond agency life, he speaks at industry events on storytelling, strategy and AI, helping business leaders unlock new ways to grow.
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Some of the world class brands and agencies I've worked with... you can read what a few of them have to say about working with me here.
Martin is a member of Directors UK
