PPC - Harnessing the Power of Nature to Transform Mindsets

Challenge: PPC, the European energy provider, was undergoing a major transformation to become more customer-focused.

To succeed, it needed to shift the mindsets and behaviours of its people - moving beyond awareness to genuine belief and engagement.

Solution: I designed a narrative that connected PPC’s transformation to something bigger - humanity’s quest to harness the power of electricity from ancient Greece to PPC’s work today as a leading energy provider. 

To bring that to life, my team created a 4D immersive experience that placed audiences inside the story - making the shift not just understood, but felt.

By combining inspiring storytelling with sensory immersion, the experience turned a strategic message into something memorable, emotional and meaningful.

PPC leaders went through the experience as a key part of their annual conference.

Watch this behind-the-scenes film to see how it was brought to life by our awesome team at DRPG.

Impact: The experience played a central role in bringing PPC’s transformation to life - driving emotional engagement and reinforcing the shift in mindset across the organisation.

Multi-award-winning in New York, Cannes and the UK (Best Engagement Strategy, Most Creative Brand Experience and more),  the experience was so well received that PPC put it on public display at the biggest trade show in Greece – the International Fair – to an enthusiastic audience of trade, industry, government and consumers.

"Absolutely breathtaking! The stormy seas and lightning gave me goosebumps. And it has really made me think about our future.”

"It was like stepping into nature.”

"The 4D elements really took it to another level. When the wind picked up I got quite a shock – it was brilliant!”

"I didn’t expect to feel so emotional, but the way the visuals, sound, and everything else combined—it really captured something about the human journey.”

Role: Strategic narrative lead, writer, experience design

Agency: DRPG