Martin McKean Martin McKean Creative Director | Filmmaker | Writer

Shot in Snowdonia with legendary cinematographer Keith Partridge (Touching the Void), this epic film for Imagination Technologies won a host of awards including Best Brand Film at the prestigious EMEA Brand Film Awards (plus Gold and Bronze Stevies and an EVCOM).

It was designed for multiple audiences during the pandemic - to get employees behind the company vision and values, to reach out to customers and to appeal to potential recruits in a very competitive market. The film achieved impressive internal engagement stats (breaking all records for internal comms), over 1.4 million online views and an unexpected cinema release trailing Bond, Venom and The Batman.

Produced by Jennifer Morris @ Cheerful Twentyfirst.

Mixed and graded by Mark Langley Smith and Scott Goulding @ Lipsync Post

Written, directed, edited and voiced by me.

Thanks to our fantastic clients at Imagination, the great team at Cheerful, and an incomparable camera and safety crew. And, of course, our wonderful climbers Ayesha Khan and James McHaffie.

Watch the behind-the-scenes film here.