Imagination Technologies - Building a Brand Story With Cinematic Scale

Challenge: During the pandemic, Imagination Technologies needed to rally and align their international employees, reassure customers and continue to attract world-class talent - at a time of uncertainty.

The challenge was to clearly and powerfully articulate who they are, what they stand for and why it matters - and make it count for multiple audiences.

Solution: I developed a single, unifying brand story designed to resonate across employee, customer and recruitment audiences.

Rather than relying on corporate messaging, I expressed the brand through a cinematic narrative - using the language of human ambition and exploration to make the company’s vision and values feel tangible, emotional and globally relevant.

The result was a piece of work that could scale across channels without losing clarity or impact.

Impact: The film delivered strong engagement across all audiences:

• Record-breaking internal engagement

• 18million+ impressions on social channels

• 97% increase in web traffic

• 30,000+ unique visitors to the "working with Imagination" page

• 57% increase in applications from Q2 to Q3

• Increase of 147% of accepted employment offers

• eNPS score, which is used by businesses to measure employee advocacy, achieved a +10 compared to -16 before the campaign

• Winner of Best Brand Film at the EMEA Brand Film Awards, plus other Gold international awards

More importantly, it helped crystallise Imagination’s identity at a critical moment - aligning people around a shared sense of purpose and positioning the brand confidently on a global stage.

Watch the behind-the-scenes film here.

Role: Strategic narrative lead, writer, director

Agency: Cheerful Twentyfirst