Making the Complex Simple
Good ideas don’t fail because they’re wrong.
They fail when people don’t get behind them.
I work with CEOs and senior leaders to make sure their ideas and strategies land with the people who determine their success - customers, colleagues, markets and regulators.
Selected impact
• Advised the leadership team of a major regulated industry provider - helping to secure a multi-billion-pound government contract from a long-standing incumbent (Find out more)
• Drove a 20,000% increase in website visits for a global health initiative, accelerating national and international growth (Find out more)
• Reframed the value proposition for a Big Four financial services firm’s global business (Find out more)
• Aligned tens of thousands of employees behind a new organisational strategy for a major telecoms provider - changing hearts and minds overnight (Find out more)
Clients include EY, KPMG, HSBC, Citigroup, Samsung, BT/EE, PPC Group and General Motors, as well as leading communications and advertising agencies.
Over 40 industry awards recognising impact, quality and creativity.
If you need your ideas and strategies to land, we should talk.
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Martin is currently a Group Head of Creative at global agency DRPG, leading a multi-award-winning team delivering bold, innovative strategic storytelling worldwide. His role combines group-level leadership as part of the DRP Group SLT, operational leadership of an 80+ person Film division, hands-on creative direction across film, campaigns and experiences, and talent development - enabling storytellers to reach their potential and help businesses connect with their audiences in meaningful ways.
He also spearheads DRPG Film’s AI rollout, enabling teams to scale their ambition without scaling budgets - a transformation already strengthening DRPG's ability to support global brands.
Beyond agency life, he speaks at industry events on storytelling, strategy and AI, helping business leaders unlock new ways to grow.
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Some of the world class brands and agencies I've worked with...
Martin is a member of Directors UK
