Challenge: The Public Power Corporation is the biggest electricity provider in Greece with a presence across Europe. They have a very ambitious plan to transform their business and make it more customer focused - but if they're going to achieve it they need to change the mindsets and behaviours of their people.
Solution: Create an immersive 4D experience so powerful that it overwhelms the senses and supercharges that change. Initially used at their annual conference - and now on public display in Athens - my creative approach was to bring the awe-inspiring elements of nature into the room in a story about humanity's efforts to harness the power of electricity.
Watch this behind-the-scenes film to see how it was brought to life by our awesome team at DRPG.
Impact: This multi award-winning project (Brand Film Awards, New York Festivals Gold and more) has been wowing audiences...
"Absolutely breathtaking! The stormy seas and lightning gave me goosebumps. And it has really made me think about our future.”
"It was like stepping into nature.”
"The 4D elements really took it to another level. When the wind picked up I got quite a shock – it was brilliant!”
"I didn’t expect to feel so emotional, but the way the visuals, sound, and everything else combined—it really captured something about the human journey.”
Agency: DRPG (Where I'm the Head of Film Creative)
Role: Creative Director, Creative, Writer