What is it they say about working with children and animals?
Challenge: Chiltern Railways is a major train operator in the UK. They wanted to promote their services and encourage customers to make more journeys. But most train travellers don't care that much about the train operator they use as long as it gets them there on time and in reasonable comfort. So our amazing creative team at DRPG devised the Explore More concept, which is all about promoting the destinations and experiences that can be reached on the network.
My challenge was to take the central Explore More concept and create an impactful TV commercial to drive brand recognition and ticket sales.
Solution: I think it's easier to connect with audiences when you entertain them and have fun - just like real life. So I took the idea of the train as a portal to amazing experiences and made it literal, bringing some of those experiences on board the train itself and telling the story from the point of view of a young girl who has an adventure.
Impact: This film has only just gone live, so there's no data yet.
Agency: DRPG (Where I'm the Head of Film Creative)
Role: Creative Director, Creative, Writer