Challenge: EE used to invite thousands of colleagues to visit the NEC for an annual event - celebrating the business, the people and looking forward to the next 12 months. But it had two main problems - it was very unfair to the rest of the colleagues who couldn’t attend (20,000 in total), and it wasn’t a great look for EE’s sustainability credentials. So they asked us how they could give every colleague the same awesome experience, and reduce their impact on the planet while they were at it.
Solution: The answer was this awesome show, hosted from DRPG’s extensive studios in the West Midlands. I often use the phrase “What would Steve Jobs do?” - and in this case, it led to an Apple Event style broadcast with huge ambition. Working closely with our production design team, I wanted to bring the world of EE to life in a highly stylised way - creating sets that represented a high street, store and contact centre.
With awesome graphics on the main show - and loads of terrific film and animation throughout, this project was a career highlight (until we switched it up again the following year with The Big Broadcast!)
Impact: The multi award-winning EE Live (Including Micebook’s Best Internal Communications Event) had a HUGE impact on audiences.
"I understand the importance of taking ‘Personal’ to the next level" 4.7 out of 5
"I want to be part of the future of New EE" 4.6 out of 5
"I'm proud of my colleagues and their achievements" 4.7 out of 5
“I’m proud to be part of New EE” 4.5 out of 5
Agency: DRPG (Where I'm the Head of Film Creative)
Role: Creative Director, Director (I shot the show!)