The great ad guru David Ogilvy liked to say, "I hate rules" - and I couldn't agree more. So my writing work ranges from the comically irreverent to the powerfully emotive, from shining a spotlight on personal human moments to showcasing the epic and spectacular. In other words, whatever works.
While I'm best known for my ads and brand films, including a few award-winners, I'm not limited by that. Recent other projects include a 30 minute documentary film for television, lots of scripts for presenters - both for TV and live events hosting, the global website of a well-known financial services firm (for which I developed an entirely new tone of voice that is being rolled out to all of their external communications) and the many articles and blogs that I ghost-write for businesses, particularly on the subject of emerging technologies, which are going to change our world beyond belief. For all the doom and gloom, we really do live in exciting times.