The great ad guru David Ogilvy liked to say, "I hate rules" - and I couldn't agree more. So my writing work ranges from the comically irreverent to the powerfully emotive, from shining a spotlight on personal human moments to showcasing the epic and spectacular. In other words, whatever works.
While I'm best known for my ads and brand films, I'm not limited by that. Other recent projects include a 30 minute documentary film for television, lots of TV and live events scripts for presenters, the global website of a well-known financial services firm (for which I developed a new tone of voice) and many articles and blogs, often on the subject of emerging technologies, which are going to change our world beyond belief. For all the doom and gloom, we really do live in exciting times.