Martin McKean Martin McKean Strategic Storyteller | Filmmaker | C-Suite Communication Advisor

This was my third TV and cinema commercial for charity The Daily Mile's "Fit for Life" campaign (through Media Zoo). Every time we dropped a TV spot it had a massive impact on registrations - making a real difference to childrens' futures. It also won multiple awards, including a Silver at the Campaign Magazine/PR Week Brand Film Festival in the Not for Profit category.

Get fit for life!