The Daily Mile "Fit For Life" TVC

I'm delighted that this film has won Silver at the Campaign Magazine/PR Week Brand Film Festival in the Not for Profit category.

This is the fourth award for this powerful campaign, including an EVCOM Gold.

So proud of my team - and many thanks to agency Media Zoo for their trust and support.

This is my third TV and cinema commercial for charity The Daily Mile's "Fit for Life" campaign - and every time we drop a TV spot it has a massive impact on registrations - making a real difference to childrens' futures. Get fit for life!